Customer experience is a strategic tool that allows companies to differentiate themselves in an ever-changing market. A omnichannel solution and efficient CRM facilitates the creation of a positive and effective relationship with the customer, under the banner of engagement and loyalty.
The Microsoft Dynamics CRM system, in the new Microsoft Dynamics solution 365 available from next November 1, is able to optimize the customer experience of customers by making it:
SIMPLE – An experience accessible, user friendly and omnichannel: Companies that are able to unify the consumer experience on all available channels, online and offline, in a simple way, they get more successful, strengthening the market presence. The solution Dynamics 365, with built-in Dynamics CRM Online functionality, offers a familiar user experience thanks to intuitive web interface that allows you to accelerate time-to-market and the user training costs. The configuration flexibility of the solution enables business processes quickly and at little cost by responding consistently to customer requests. With your name and interactions for each channel is one of the challenges of the digital market and companies must be able to seize them, responding effectively. Dynamics 365, the new Microsoft offering, helps companies to achieve maximum personalization thanks to the extended functionality of Dynamics CRM Online, which helps to manage business-specific features such as field service, sales, marketing, customer service and Project Service Automation, integrated with the typical capabilities of Dynamics ERP systems and the most advanced Microsoft technologies for data management, business intelligence, big data analytics, and IoT.
CUSTOM – Customers are protagonists in a world „always connected„: the need for customization, to focus on the individual customer, it becomes one of the main objectives of the enterprise. The companies, in fact, have to adapt to market evolutions, offering a customer experience increasingly customized with adoption processes of innovative products and services that preclude bewilderment of the traditional business models. But how best to do? Establishing effective one-to-one relationship with customers through solutions such as Microsoft Dynamics CRM Online, today integrated in Dynamics 365, which allows you to create „tailored“ experience for each customer, by monitoring each profile in detail (history communications, personal preferences, open requests for support and any previous cases of complaints or only answers) to help personalize the experience and create products and services that best reflect consumer expectations.
MOBILE – The issue of portability and multichannel is on the agenda. Customers have become accustomed to using multiple devices to buy products online, finding information and interact with companies. They can do so through a company’s website, but can also use social networks, apps or the information kiosks. Thus becomes essential to serve its customers wherever they are and at any time, through a multitude of heterogeneous channels, on-line and off-line. A dynamic scenario and increasingly customer-centric which completely changes the way we do customer experience of companies, increasingly focused on loyalty strategies and consumer engagement.
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