Nearly 80% of organizations are becoming operational in the digital transformation, but only 25% of digital projects have produced tangible benefits when compared to their initial objectives, according to a recent study by the Project Management Institute (PMI).
But how is it possible to ensure that project management can both derive both design advantages and provide valuable support for digital transformation?
Here are 4 tips to make project management and digital transformation mutually beneficial.
1.Set clear goals and metrics on ROI
Many organizations still find themselves confused about what digital transformation means at the level of meaning. Digital transformation is more than digitization and includes more than an IT organization: it involves the use of new digital technologies at company level to transform the way work is done in an organization and the kind of value it can bring to its customers and interested parties.
Establishing general corporate strategic objectives and intertwining them not only with digital transformation but with the objectives of each project can help to determine and measure ROI and overall productivity, as well as the objectives achieved. Thanks to Dynamics 365, the company’s strategic and operational structure can take advantage of new advantages and new perspectives. The management of each project is supported by an all-in-one solution that combines ERP and CRM functionality, ensuring effective and efficient results.
2.Involve top management
Top management must be involved firsthand in digital projects, so that they can succeed at their best. The first cause of bankruptcy projects is the failure to engage top management; on the contrary, the most successful strategic initiatives are those in which there is strong support from the leadership. Thanks to Dynamics 365, project management and resources guarantee a very high company participation, a more effective communication and a more global participation in projects.
3.Elevate the role of project management
The project manager is evolving from an operational role to a role of strategy implementation, bringing skills not on operations but also innovation and communication. While technical skills are important, they are only part of what project managers need to drive digital transformation efforts, along with leadership and strategic business management. Thanks to Dynamics 365 for Sales every process and project can be managed at best both by the project manager and the Sales team.
4.Invest in project management
Business leaders need to support their project managers by providing them with the training, tools and skills needed to make their organizations more effective. This is particularly important today, as the demand for project managers far exceeds the offer: according to SME research, employers will need more than 87 million people in project management-oriented roles by 2027 .