The integration between Microsoft Dynamics CRM and Sales Navigator, the platform of the social network LinkedIn for sales and marketing team that gives businesses an edge. Microsoft gives details of a study conducted by IBM, which emphasizes that a malicious call is effective only in 3% of cases, while an e-mail sent through LinkedIn InMail has a response rate of 67%.
In the Omni Channel Era, where business decision making are based on optimal relations, the sales activities are evolving: in the last years the Sales Managers are choosing to adopt more and more strategies of social selling, using social platforms to find new and profitable contacts and facilitate lead nurturing and strengthening relationships with potential customers.
The new integration between Microsoft Dynamics CRM and Linkedin Sales Navigator supports the sales force automation:
Send link requests and send InMail directly from Microsoft Dynamics CRM
The configuration of a Premium Sales Navigator account allows you to see all the updates of the Lead – (profile member saved) – and the Account – (company pages) – directly on Microsoft Dynamics CRM (see photo). You can directly send InMails, doing connection requests with personal messages and saving leads and accounts from Microsoft Dynamics CRM. So the Sales Manager can view and collect information on LinkedIn for an Account (company page) like the description, the address of the head office, the website and much more.
View the profiles of potential customers and discover more links that are effective with TeamLink
When looking for the profile of a potential customer (Lead) with Microsoft Dynamics CRM, Sales Navigator allows you to find out what are the connections in common with the profile sought. Not only, because the connections that are part of your team in the Sales Navigator are marked with the logo Team Link introduce you to a larger network. The connection with other member of the Sales Navigator, in fact, allows a fast and safe recommendation.
Customizing the layout of LinkedIn in Dynamics CRM
Sales Navigator can be integrated into Microsoft Dynamics CRM 2011, Dynamics CRM 2013 and CRM 2015 in the latest release, online and on-premise. You can customize the layout of the display and profiles Lead Account, choosing the records and information of interest.
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